All-new 2024 Lexus GX Redefines SUV assembled in Japan

Elevating the adventure-ready SUV segment is not a task taken lightly, but the all-new 2024 Lexus GX is up to the challenge with an unparalleled combination of elegant features, offroad capability, and the luxurious quality for which Lexus is known. Redesigned from the ground up, the GX builds on its 20 years in the Sport Utility Segment… making the case for the GX to be defined as a "Sophisticated Utility Vehicle."

Today, a new legend is born as Lexus unveils the all-new, completely redesigned 2024 GX. The first-generation GX entered the North American market in 2002 as a force to be reckoned with in the mid-luxury SUV market. Lexus enthusiasts have praised its legendary off-road capability and its ability to tackle rough terrains, taking customers comfortably from errands to remote spaces.

"For more than two decades, the GX has bridged the gap between legendary off-road capability and luxurious everyday driving," said Dejuan Ross, group vice president and general manager, Lexus division. "The GX is a critical piece in the evolution of the Next Chapter for Lexus, and with new powertrains, an impressive host of premium features, and the all-new Overtrail grade, the 2024 GX has something for everyone."

The age-old saying is true: it's about the journey; not the destination. The all-new GX was designed to inspire customers to pursue their urge to travel, take an unpaved path, immerse themselves in nature and revel in the joy of driving. As part of that journey, GX blazes the trail as the first vehicle to bring the global Lexus "Overtrail Project" to life. The 2024 GX builds upon the strong foundation created by the outgoing generation, and brings the intuitive technology, thoughtful interior touches, and continued off-road prowess that Lexus guests have come to expect.

Next Chapter Design

Rugged Yet Refined Exterior:

The all-new GX presents an unmistakably aggressive exterior design that exudes the tough, rugged persona that it has earned time and time again. Lexus designers were intent on expressing the off-road functionality of a true body-on-frame SUV. Their guiding light was envisioning GX customers enjoying refined outdoor experiences, and, as such, they were determined to design a GX that exemplifies the juxtaposition of a tough exterior with a calming, lux, and modern interior space.

The 2024 GX will be offered in six grades: Premium, Premium+, Luxury, Luxury+, and all-new for Lexus, Overtrail and Overtrail+.

The 2024 GX introduces a noticeable change from the previous generation with a square-body profile with a horizontal design motif. From the front, the all-new GX continues the Lexus spindle body concept with an all-new bold, resolute design that also aids in off-roading functionality. To achieve the grounded, stable stance, designers created a taut body with a wide track and fender flares, pulling the front pillar base to the rear. The overall width increases by 3.74 inches (Overtrail by 4.52 inches) compared to the previous-generation GX. The Premium Triple Beam LED headlamps and grille opening have been raised to help avoid potential road impact. LED fog and cornering lamps are available for increased visibility. The front overhang has been decreased by 0.78 inches for improved clearance. The powerful front presence is led by the seamless grille and headlamp integration.

From the side, the 2024 GX presents a solid, powerful presence featuring a horizontally flowing body with an increased wheelbase of 2.36 inches. The A-pillar has been pulled back for increased visibility in addition to the lower belt line and improved ground clearance. The overall length of the 2024 GX is increased by 2.75 inches. Contributing to the strong presence are the hard-to-miss 33-inch tires with 18-inch wheels on the Overtrail grades for optimal off-road performance. Rear tread is increased by 3.26 inches for Premium and Luxury grades and 4.06 inches for the Overtrail grades.

At the back, the square, aggressive stance is continued with the signature unified L-shaped light bar. The updated LEXUS logo is a continuation of the Next Chapter design originally introduced on the 2022 NX. And, based on customer feedback, the all-new GX will feature a standard power rear lift door (GX first) with a pop-out window and an available kick sensor for hands-free convenience.

The 2024 GX will be offered in 11 exterior color options depending on grade: Eminent White Pearl, Nebula Gray Pearl, Atomic Silver, GX-first Incognito, Caviar, Nori Green Pearl, Nightfall Mica. The Overtrail and Overtrail+ grades will offer exclusive bi-tone exterior color combinations including Atomic Silver/Black Roof, Incognito/Black Roof, Nori Green Pearl/Black Roof, and Lexus-first Earth/Black Roof.

Lush Interior:

The all-new GX presents customers with the duality required of a luxury SUV – a rugged, capable exterior with the luxurious interior elements that help to create a road-trip oasis. No matter the length of the journey, drivers and passengers will reap the benefits of the modern and sophisticated interior. Featuring the driver-focused cockpit design also seen in the all-new RX, the all-new GX exhibits thoughtful elements that allow the driver the confidence to focus on the journey ahead.

A substantial improvement on the last generation model is the all-new lower, horizontal instrument panel design that carries into the dash for a simplified front and passenger seat experience, providing excellent front and side visibility. It provides a clean, open space that seamlessly connects the available Head-Up Display (HUD) to the center where the standard 14-inch Multimedia Touchscreen Display with Lexus Interface technology can be found. Physical dials for frequently used controls such as air conditioning and audio volume remain, and all available off-road controls are concentrated near the gear shifter to help minimize potential driver distraction. The 2024 GX comes standard with a wireless Apple CarPlay® Integration and Android Auto® compatibility, as well as a digital 12.3 Multi-Information Display (MID).

With seating for up to 7, the all-new GX incorporates thoughtful touches at every turn. Ergonomic measures have been implemented to help decrease load and work to aid driving posture through seat cushion, seatback bolster, and headrest improvements. The front seat hip point to heel height has been extended 1.18 inches.

The second row is available in two configurations: captain's chairs or a 60:40 split-folding bench. A one-motion tumble system has been added for convenient access to the third row/luggage space. Heated and ventilated seats are standard in the driver and front passenger seats, with available heated second-row seats. The third row is available in both power and manual seat configurations. A rear seat reminder has been implemented for increased safety and convenience.

The earth-tone focused interior color design is intended to complement the nature just outside the vehicle's doors. The 2024 GX is available in both a semi-aniline leather and NuLuxe® trimmed interior in Black, Dapple Gray, or Saddle Tan with black or dark brown grained trim. Overtrail grades are available in a GX-first color combination of Black NuLuxe® trimmed interior with Olive Ultrasuede accents or Chateau NuLuxe® trimmed interior with Olive Ultrasuede accents and black ornamentation.

Six illuminated charging ports (four in Overtrail) are available throughout and a wireless charger is available in the front console tray to complete the tech-focused interior. And of course, interior storage space has been increased in the center console, door pockets and up to 12 cupholders. Luggage space for both the second and third row configurations has improved compared to the previous generation, holding up to 5 suitcases with the 3rd row folded. Two additional storage spaces have been added under the cargo area to accommodate smaller items, and a 120V AC inverter has been added for additional power needs.

The 2024 GX comes standard with a 10-speaker premium surround sound system, with available 21- Speaker Mark Levinson Surround Sound. Additional options (depending on grade) include: Digital Key*, Cool Box, Head-Up Display, Traffic Jam Assist**, Cold Area Package and Tonneau Cover.

GA-F Platform and Suspension

The 2024 GX shares the GA-F platform introduced on the current-generation LX 600. This strong and lightweight ladder frame increases body rigidity and improved on-road handling, key elements of Lexus Driving Signature. A newly developed double-wishbone front suspension is paired with a multi-link rear suspension to achieve both a high level of off-road driving performance and on-road prowess. An available Adaptive Variable Suspension (AVS) constantly adjusts damping forces based on changing road conditions. GX adopts Electronic Power Steering (EPS) enabling increased steering feel on and off-road.

Legendary Offroad Performance

The GX has been known for its offroad prowess since the beginning, and the 2024 GX is no different. Standard Full-Time 4WD is adopted for consistent responsiveness in varied terrain with a Torsen® limited-slip center differential with locking feature. Overtrail grades add an electronic locking rear differential. When accelerating during a turn, the Torsen® differential optimally distributes the driving force according to the load on the rear left and right wheels to achieve a high level of controlled performance. In straight-line driving, it responds well to changes in road conditions, contributing to overall vehicle stability. Switching between 4hi and 4lo is now faster versus the previous generation due to enhancements on the electronic transfer case.

Evolved Engine: 3.4-L Twin Turbo V6 and Direct Shift-10AT

The all-new GX will be offered in two powertrain options to meet the needs of customers. At launch in the U.S., GX will come standard with a highly capable and efficient twin-turbocharged 3.4L V6 engine paired with a 10-speed Direct Shift Automatic Transmission. The twin-turbo V6 produces an improved 349 horsepower, outperforming the previous generation V8's 301 horsepower, and torque output also improves to a massive 479 lb.-ft. The twin turbochargers deliver steady and consistent acceleration to easily control power delivery in both on and off-road scenarios. Towing capacity has increased to 8,000 lbs. for Premium, Premium+ and Overtrail grades with the standard tow hitch.

Lexus' passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models, two F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Tokyo International Fire and Safety Exhibition 2023

Tokyo Fire Department, Tokyo Big Sight Inc. and Tokyo International Fire and Safety Exhibition 2023 Executive Committee will hold the "Tokyo International Fire and Safety Exhibition 2023" at Tokyo Big Sight (East Halls 5, 6 and 7, Outdoor Exhibition Area, Offshore of Ariake-Nishi Port Park) from Thursday, June 15 to Sunday, June 18, 2023.

"Tokyo International Fire and Safety Exhibition 2023" is one of the largest fire and disaster prevention exhibitions in Japan, held once every five years. The purpose of this event is to raise awareness of disaster countermeasures and diversified disaster risks based on lessons learned from past disasters, to improve the awareness and ability of residents to prevent fires and disasters, and to promote mutual cooperation among residents, businesses, and governments and the promotion of related technologies and industries in order to realize a safe city, and it brings together cutting-edge services and products related to fire and disaster prevention from both Japan and overseas. In the previous 2018 event, a total of 296 companies and organizations from Japan and overseas exhibited, and there were more than 70,000 visitors. This is the 11th time the event will be held, and visitors will be welcome with 1,652 booths from 326 companies and organizations (Indoor: 1,255 booths, Outdoor: 397 booths, * As of March 31, 2023/including co-exhibitors), more than in any previous show.

Pre-registration for visitors will begin on Tuesday, May 9. We look forward to seeing you at the exhibition.

The main exhibits during the exhibition period will include the latest technologies and high-profile products to protect against fire and disaster in the four areas of "Fire Extinguishing / Ambulance Service / Rescue / Evacuation Systems" "Disaster Prevention, Mitigation and Disaster Preparedness" "Information Systems / Communication Services" and "Others, Products and Services for Fire and Disaster Prevention" in East Halls 5, 6 and 7, and in the Indoor Exhibition Area in the special project zone "Emergency Power Supply Zone" and the Tokyo Fire Department area - Indoor site. In the Indoor Exhibition Area, the organizer will also present exhibits by the CNRJ Fire & Emergency Service, JAPAN SELF DEFENSE FORCE TOKYO PROVINCIAL COOPERATION OFFICE (only on June 17 and 18).

Also, in the Outdoor Exhibition Area, in the Exhibition Area - Outdoor site and Tokyo Fire Department Area - Outdoor site, there will also be a large scale corporate exhibit including large equipment and a firefighting performance by the Tokyo Fire Department, where both kid's and adults can learn about disaster prevention while having fun. A well as those involved in firefighting and disaster prevention, the general public can also enjoy learning about a wide range of technologies to protect themselves from disasters at this exhibition.

"Tokyo International Fire and Safety Exhibition 2023" Highlights

+ One of the largest scale exhibitions to date

"Tokyo International Fire and Safety Exhibition 2023", will be the 11th time the event has been held, and it will be one of the largest-ever exhibitions (approximately 43,000 m2) with 1,652 booths from 326 companies and organizations (Indoor: 1,255 booths, Outdoor: 397 booths, *as of March 31, 2023/including co-exhibitors), up from 296 companies and organizations in the previous show in 2018. Exhibits will introduce the latest technologies and measures in various fields related to firefighting and disaster prevention. The event attracts a wide range of visitors, not only those involved in fire and disaster prevention (government departments in charge of disaster prevention, fire department and volunteer firefighter, NPOs, voluntary disaster prevention organizations, etc.) and managers and personnel from major user companies, but also the general public, to learn about a wide range of technologies to protect themselves from disasters.

Exhibit fields:

- "Fire Extinguishing / Ambulance Service / Rescue / Evacuation Systems",

- "Disaster Prevention, Mitigation and Disaster Preparedness",

- "Information Systems / Communication Services",

- "Others, Products and Services for Fire and Disaster Prevention"

+ Seminars to learn about countermeasures against possible disasters such as earthquakes and tsunamis, and state-of-the-art technology

Seminars and lectures by exhibiting companies/organizations will cover a variety of topics related to firefighting and disaster prevention.

+ Outdoor Exhibition Area with impressive firefighting performances, and where kid's can have fun as they learn

At the Outdoor Exhibition Area, in addition to corporate product exhibits, the Tokyo Fire Department will present powerful firefighting performances. kid's can also enjoy exhibits of the latest fire trucks and ride in miniature fire trucks. The contents of the exhibition are designed for both children and adults to deepen their understanding of firefighting and disaster prevention while having fun.

+ Special Project Zone "Emergency Power Supply Zone"

Emergency Power Supply Zone:

The latest products for energy storage devices, equipment, EVs, etc., which are becoming increasingly popular in recent years, will be gathered here. The theme of the exhibit will be "Securing Electricity in Emergencies" for local governments, businesses, communities, and households, and it will showcase countermeasures and responses from disaster preparedness to emergency situations.

REALITY Studios to launch Specialite

REALITY Studios Inc., (Headquarters: Minato-ku, Tokyo, Japan, CEO: Kosuke Sugiyama, 100% subsidiary of GREE, inc., hereinafter "REALITY Studios") announced today that they are launching a VTuber agency with the brand name of "Specialite." The agency's very first audition is set to begin both in Japan and globally today, on May 1st, 2023.

What is Specialite?

Specialite is a female-character VTuber agency that focuses on the management of game streamers who love and are skilled at computer/video games regardless of genre. The agency, experienced in talent management, will do its best to support their talents to become successful globally.

About the audition

Specialite is holding their first-ever virtual talent audition now. Candidates from all over the world are welcome! Candidates who pass the audition will have full support from the agency, including avatar creations by experienced illustrators, new streaming equipment such as gaming PCs and microphones, and talent management in general prior to and after their debut.

REALITY Studios to launch Specialite, a female-character VTuber agency

REALITY Studios is a company based in Tokyo, Japan that operates and manages various VTuber agencies.

Best locations for living in Tokyo 2023

Japanese luxury real estate service "Modern Standard" has released the newest ranking report of 2023 about the most favorable location(s) chosen by affluent users with an annual salary over 10 million yen (about 75,800 USD and more). This is the first release of such a report released by Modern Standard along with the change of the service name from the previous service name of "RENOSY luxury real estate". "Modern Standard" platform is run by RENOSY PLUS Co., Ltd (Headquarters: Minato-Ku, Tokyo; CEO: Dai Higuchi) which is part of the GA technologies group under GA technologies Co., Ltd (Headquarters: Minato-Ku, Tokyo; CEO: Ryo Higuchi, security code: 3491; hereinafter referred to as the Company). The service targets wealthy class members looking for high-end properties in Japan. The report this time is based on the actual data provided by our users with the deals we have made in the past 1 year. You can find out not only the most popular location(s) among affluent investors but also the average annual salary of residents from the top 5 locations in Tokyo respectively.

Key Highlights

- The report is based on the year-round data of actual deals made by Modern Standard agents between customers with annual salary of over 10 million yen (about USD75,800 and more)

- Top 3 most favorable locations are as follows; Toyosu (Koto-Ku), Akasaka (Minato-Ku), Ebisu (Shibuya-Ku)

- The location with residents with the highest average annual salary is "Mita (Minato-Ku)", the average annual salary is 3,5820,000 yen (about 271,857 USD). Roppongi is the lowest with an average annual salary of 18,110,000 yen (about 137,446 USD)

The most favorable location(s) chosen by affluent Modern Standard users "Toyosu" boosts up for 15 places from last year and tops the list as No.1

The location that tops the list of 2023 is "Toyosu (Koto-Ku)''. It was only at the 16th place in last year's report and has jumped for 15 places and is the No1 most favorable location this year. This is also the very first time a location in Koto-Ku has been chosen by our wealthy class users. Toyosu has become a popular location among affluent (young) couples and families in recent years with the redevelopment of the area, especially the redevelopment and the construction of luxury high rise apartments targeting these people. For example, "BRANZ TOWER TOYOSU" listed on Modern Standard (RENOSY), a high-rise apartment with 48-story of layout that was built in 2021 is a popular choice for customers looking for luxury rental condos.

Akasaka is one place down and comes in second place this year. No 3 is Ebisu (Shibuya-Ku) which is 6 places up compared to last year. Ebisu is popular mostly among young singles who work in IT companies (engineers or other related positions for the most part). These IT companies are mostly scattered around Shibuya, which is quite close to Ebisu. One of the reasons for Ebisu to rank in this list is that the place attracts many young IT workers with good salary packages which boost up the need for rental apartments in this area and the average annual salary figure of Ebisu.

No 4 is Roppongi (Minato-Ku), No 5 is Mita (Minato-Ku), No 6 is Kachidoki (Chuo-Ku), No7 is Jingumae (Shibuya-Ku), and Nishi-Shinjuku (Shinjuku-Ku) listed in as No 9. Nishi-Shinjuku, Akasaka (No 2) and Ebisu (No 3) are the three locations that have been in the top 10 for 3 years in a roll (※1)

1: The reports were released by the name of "RENOSY" for 2021 and 2022.

Please visit the following link for 2021's report:

Please visit the following link for 2022' s report:

Residents of Mita (Minato-Ku) has the highest average annual salary of 35,820,000 yen (about 271,857 USD) on this list

Here is a short list of the average annual salary of the top 5 locations in Tokyo.

- Mita (Minato-Ku): 35,820,000 yen (about 271,857 USD)

- Akasaka (Minato-Ku): 3,1990000 yen (about 240,267 USD)

- Toyosu (Koto-Ku): 2,0870000 yen (156,748 USD)

- Ebisu (Shibuya-Ku): 1,9930000 yen (149,688 USD)

- Roppongi (Minato-Ku): 1,8110000 yen (136,018 USD)

From the highest to the lowest figures

The full report with details of the residents' occupations pie charts of each location can be found on Modern Standard's website. For example, for Mita, the location with the highest average annual salary figure, most of the residents there are entrepreneurs themselves or work in a foreign-owned financial corporations as well as employees of foreign embassies. Families from the wealthy class sending their children to prestigious international schools also prefer to live in Mita. From our data, we also see that there are an increasing number of professionals, specialists (Ex: lawyers, auditors, judicial scriveners, certified public tax accountants etc.) choosing to settle in Mita as well.